Methods, systems and computer-readable media are provided for measuring service quality of wireless communications systems, including automatically detecting, reporting and assessing problems in wireless communications systems. The location measurement capability of a wireless terminal is leveraged to note the position of the wireless terminal when measuring service quality and when service problems are encountered. Descriptive information associated with a service quality is collected and stored and subsequently transmitted to a central processor at a later time along with location information. This information enables service quality maps to be constructed and continuously updated without negatively impacting a wireless communications system. A user of a wireless terminal may be provided the opportunity to provide feedback that is subsequently transmitted to the central processor and used in analyzing and rectifying problems.