A medical report creating apparatus in which a link corresponding range is specified for any of strings arranged in an observation column in a medical report display screen. Then, a drag operation is input which specifies any of contents being displayed on a monitor. When a dragged display icon is dropped onto a link corresponding range displayed portion of a medical report creation screen to specify the string, address information on the content is acquired. The address information on the referenced content is then pasted to the string. At the same time, the string in the link corresponding range has its color changed and is underlined for identification. After the report has been completed, a file is saved and the series of operations are finished. Then, the file is transferred to, for example, an image interpretation report requester.