Disclosed are apparatus and methods for quantifying how much searchers select other search results, instead of a particular search result. In example embodiments, the number of times that other search results are selected before a particular search result is selected (referred to as pre-pogosticking) is tracked, and the number of times that other search results are selected after a particular search result is selected (referred to as post-pogosticking) is also tracked. This pogosticking information may be used to improve search result ranking as produced by a search algorithm or to provide metrics to potential or current buyers of particular search terms.