Editing of blocks of web page content from within an integrated application capable of displaying a web page. An algorithm based on both the element and the element format is applied to identify a qualifying block to which a user's input is directed. The heuristic applied to identify such a block is designed to select enough content that a minimal number of user inputs are required without selecting so much content that the user is unable to retain desirable portions of the web page. Then, to facilitate an easy way of editing the web page content, a visual option is displayed for selection by the user to perform an operation (deleting, copying, etc.) on the block. The visual option can be a button, an image, or a menu option.