A device that enables a user to properly place a label onto the center of an object such as a poker chip is disclosed and the method for using the device is also disclosed. This device uses the natural motions of the human hand and uses techniques that are common to people when applying adhesive labels onto objects. People naturally place one side of a label down carefully checking its alignment. When there is at least one square corner, a label is more easily aligned, but a circular label on a circular object is difficult at best. Consumers are interested in poker chips as form of entertainment as well wanting to customize these chips as an extension of their personality or persona. This device allows for the immediate and successful placement of many labels onto these chips.