Invention Grant
US07901288B2 Embedded advertising enhancements in interactive computer game environments
有权
交互式电脑游戏环境中的嵌入式广告增强功能
- Patent Title: Embedded advertising enhancements in interactive computer game environments
- Patent Title (中): 交互式电脑游戏环境中的嵌入式广告增强功能
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Application No.: US11379483Application Date: 2006-04-20
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Publication No.: US07901288B2Publication Date: 2011-03-08
- Inventor: Eric Lawrence Barsness , John Matthew Santosuosso
- Applicant: Eric Lawrence Barsness , John Matthew Santosuosso
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Wood, Herron & Evans, LLP
- Main IPC: A63F9/24
- IPC: A63F9/24 ; A63F13/00 ; G06F17/00 ; G06F19/00 ; G06Q30/00
Abstract:
Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.
Public/Granted literature
- US20070265090A1 Embedded Advertising Enhancements in Interactive Computer Game Environments Public/Granted day:2007-11-15
Information query
