In a conventional image display apparatus, since display load ratios for respective lines are different, voltage drop amounts are also different and a difference in brightness occurs in spite of giving the same inputted luminance signal, so that image quality of display image is degraded. In the case where signals at the same luminance level are inputted and displayed, for a pixel on a display panel, an ON pattern of a subfield in one field is changed when a line load ratio of a line including the pixel is changed. That is, an image display apparatus using a display panel having a plurality of pixels is configured so as to include, for each of the plurality of pixels connected to one driving electrode, a load calculating means that calculates the load ratio and a luminance correcting means that calculates a drop amount in luminance level of an inputted video signal for correction.