A method, apparatuses, and system of broadcasting content data in a macro-diversity region of a data frame includes receiving a stream of transport packets. Selecting at least one burst size, from amongst a set of a plurality of predetermined burst sizes. Allocating one or more data bursts with the selected burst size to the macro-diversity region of the data frame, each data burst comprising at least a portion of the received transport packets and wherein the at least one burst size is selected so as to minimize a number of data bursts allocated to the macro-diversity region. Then communicating the allocation of data bursts to a transmitter that includes the allocation of data bursts in the macro-diversity region of a data frame transmitted by the transmitter.