A temperature control unit that maintains a temperature of a fixing liquid includes a container, some or all of which is formed of a heat conservation member, configured to store the fixing liquid that dissolves or causes a toner to swell, a heater provided to an image forming apparatus for heating the container through the heat conservation member, a temperature sensor for detecting a temperature of the fixing liquid in the container, a controller for controlling an amount of heat that is transferred from the heater to the heat conservation member of the container based on a detection result provided by the temperature sensor, and a fixing liquid applicator for supplying the fixing liquid in the container to a toner on a recording medium so as to fix the toner onto the recording medium. The image forming apparatus includes the temperature control unit.