The present invention is directed towards systems and methods for directing a user request for content over a network to a given content server on the basis of one or more rules. The method of the present invention comprises receiving a request for content form a user, the request for content including a profile of the user identifying one or more characteristics associated with the user. One or more rules are retrieved for identifying a content server to which a request for content is to be delivered, the one or more rules including at least one of business rules, network rules, and user profile rules, the one or more business rules includes one or more rules for determining a content server to which the request for content is to be delivered based on membership status of the user with respect to one or more subscription services.