Methods, systems, and articles of manufacture for creating and sharing an annotation associated with a data object other than the particular data object described by the annotation are provided. The annotation may be associated with an entity, even though the annotation may describe only a particular data object encompassed by the entity. By associating the annotation with the entity, the annotation may be made available to other users viewing information related to the entity, even if the particular data object described by the annotation is not displayed in the information being viewed.