The present invention extends to methods, systems, and computer program products for configuring and allocating software product technical services. A service policy configuration defining one or more service models for the developing software product is received. A software product taxonomy, including one or more themes and corresponding technical services, for the developing software product is received. A service profile, including context on how the entity intends to utilize the developing software product, is received. The entity is authorized to utilize technical services associated with the developing software product in accordance with one of the service models in response to receiving the service profile. In other embodiments, a service request selection is made from a menu that lists themes and technical services associated with a software product. The service request is allocated to the identified service provider based on request allocation criteria. An entity is at least notified of a received answer.