Embodiments of the present invention reliably effect successive registrations of a domain name through implementing a backorder system (504) integrated with the registry (520) maintaining the current registration for the domain name. Because the backorder system (504) is directly integrated with the registry (520), a successful new registration can be achieved following the lapse of the current registration. The registry can employ modified registration control logic and new and modified registry commands (324). These modifications to the standard registration system enable a registry (520) to limit successive registrations of the domain name to an entity, such as a registrar (500), that employs the backorder service (504).