Invention Grant
- Patent Title: System and a method for performing personalised interactive automated electronic marketing of the marketing service provider
- Patent Title (中): 系统和一种执行营销服务提供商的个性化交互式自动电子营销的方法
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Application No.: US10476486Application Date: 2002-05-03
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Publication No.: US07908150B2Publication Date: 2011-03-15
- Inventor: Jean-Luc Rochet
- Applicant: Jean-Luc Rochet
- Agency: Oblon, Spivak, McClelland, Maier & Neustadt, L.L.P.
- Priority: NL1018008 20010507
- International Application: PCT/EP02/04958 WO 20020503
- International Announcement: WO02/091252 WO 20021114
- Main IPC: G06Q10/00
- IPC: G06Q10/00 ; G06Q30/00

Abstract:
The new system and method for performing personalized interactive automated electronic marketing of the marketing service provider being utilized by product vendors and end users. A business-to-business subscription system between the marketing service provider and a plurality of product vendors is established. This system integrates the conventional media, e.g. TV, radio and newspapers, the modern information society tools, e.g. mobile phone technology, personal computers and Internet. Product vendors are now provided with a powerful and effective marketing tool, while end users are provided with personalized desired data acquisition and the tool for purchasing on the safe and timely manner. The new system improves the commercial request response rate by simultaneously avoiding the sales leads' losses and transforming the cold sales leads into the hot sales leads. It ultimately results in that AIDA cycle of the end user with regard to the product will become substantially shortened.
Public/Granted literature
Information query