An oral care implement, such as an electric toothbrush, is ergonomically configured for the anatomical structures of children. In one embodiment, a toothbrush is provided with three dimensional sections in visually appealing or recognizable shapes for promoting more frequent of brushing by children. In another embodiment, a toothbrush includes user replaceable sections or covers that allow a user to selectively tailor the visual appearance of their own toothbrush or allow for increased exposure of other products by providing surface areas for placement of advertising or other promotional material.