An electronic product identification price display system for installation in a retail environment storing a plurality of consumer products on shelves. The system includes a plurality of remote activator modules installed within the retail environment, and a plurality of remotely-updateable electronic-ink labels applied to consumer products stored in the retail environment. Each remote activator module sends and transmits electromagnetic signals within the space of the retail environment. Each electronic-ink label employs an addressable display assembly including a layer of electronic ink including a bi-stable non-volatile imaging material. The device includes an integrated circuit structure having a storage element for storing instructions, programs and data, and a programmed processor in communication with storage element. A signal transmitting structure transmits signals from the antenna structure to the remote activator modules. A signal receiving structure receives electromagnetic signals from the remote activator modules, using the antenna structure. An on-board battery power structure, operably connected to the integrated circuit structure, supplies electrical power to the integrated circuit structure. The electronic-ink label applied to each consumer product displays graphical indicia representing the price and/or promotional information for the consumer product, that is remotely updated by one or more remote activator modules installed within the retail environment.