An apparatus, method, and system of aiming lighting fixtures. One aspect of the invention mounts a substantially collimated light source on a lighting fixture. The direction of the substantially collimated light source is fixed in a known relationship to the aiming direction of the lighting fixture. By finding the substantially collimated light source either by direct viewing or in a mirror, the aiming direction of the lighting fixture can be derived by using the known the relationship between the substantially collimated light source and the aiming direction of the fixture. Thus, the aiming direction of the fixture can be derived without operating the lighting fixture and can be derived even at relatively remote locations from the lighting fixture. The apparatus and method can be used on one fixture or a plurality of fixtures. It can also be used on one fixture of an array of fixtures to aim the entire array.