A driving support apparatus has a display mounted in a vehicle, a driving information receiving unit receiving a steering angle of a steering wheel of the vehicle, and a control unit. The control unit produces a vehicle figure imitating a shape of the vehicle and a tire figure imitating a shape of a tire of the vehicle in a bird's-eye view, calculates a predicted running locus of the vehicle, detects positions of portions of an obstacle facing the vehicle one after another, and controls the display to display a driving support image including the vehicle figure, the tire figure, the running locus and obstacle detecting marks indicating the positions of the obstacle while changing a direction of the tire figure with respect to the vehicle figure according to the steering angle. A driver recognizes a turning rate of the vehicle from the direction of the tire figure.