A system, apparatus, and method for locating available information and services/applications via mobile terminals radio frequency identification (RFID) technology. At least one transponder is provided, having at least an application identifier and associated content, at a location that is accessible to mobile terminal users. The transponder is activated via a wireless signal transmitted by the mobile terminal. The application identifier and content from the activated transponder are received at the mobile terminal when the mobile terminal is physically located within a wireless transmission range of the transponder. In response, an application identified at least in part by the application identifier is invoked on the mobile terminal.