Systems and methods of partnering content creators with content partners online are disclosed. In an exemplary implementation a method may include receiving registration information from a content partner and building a profile describing desired creative content for the content partner and receiving creative content. Based on at least the profile, the method may include determining whether a match exists between a content partner and the creative content. If a match is found, the method may include providing the content partner access to the creative content, and extending an invitation for the content partner to acquire rights in the creative content.