Invention Grant
US07921107B2 System for generating query suggestions using a network of users and advertisers
有权
使用用户和广告客户网络生成查询建议的系统
- Patent Title: System for generating query suggestions using a network of users and advertisers
- Patent Title (中): 使用用户和广告客户网络生成查询建议的系统
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Application No.: US11830679Application Date: 2007-07-30
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Publication No.: US07921107B2Publication Date: 2011-04-05
- Inventor: Chi-Chao Chang , Manish Tayal , Tasos Anastasakos
- Applicant: Chi-Chao Chang , Manish Tayal , Tasos Anastasakos
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Hofer Gilson & Lione
- Main IPC: G06F17/30
- IPC: G06F17/30

Abstract:
A system is described for generating query suggestions using a network of users and advertisers. The system may include a memory, an interface, and a processor. The memory may store a data representing a network comprising query items linked to advertisement items via link items, wherein each link item comprises a weight representing the strength of the relationship between each query item and advertisement item, a search query item, and a relevance value for each query item. The processor may be operatively connected to the memory and the interface and may identify the data representing the network and receive a search query item. The processor may calculate a relevance value for each additional query item in the network based on its relationship to the received search query item. The processor may then suggest the query items with the highest relevance values to the user via the interface.
Public/Granted literature
- US20080256059A1 SYSTEM FOR GENERATING QUERY SUGGESTIONS USING A NETWORK OF USERS AND ADVERTISERS Public/Granted day:2008-10-16
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