A method for filtering online content involves uploading application data from a desktop application to a data repository associated with a website, where the application data are associated with a user of the desktop application, and where the website includes a message board associated with the desktop application. The method further involves designating at least part of the application data as message filtering criteria, and filtering messages on the message board based on message filtering criteria, where filtering messages provides a customized experience of the message board for the user.