A method and apparatus for convenient and easy access to product- and shipment-related information and/or transactions is disclosed. A radio frequency tag reader is used to read a radio frequency tag having a structured data format. The end device parses one or more particular data entities from the data read. The radio frequency tag reader accesses a URL having at least a portion in common with one or more of the parsed data entities and displays associated web page content or processes an associated transaction. The radio frequency tag reader may sequentially substitute a series of most probable non-common URL portions to locate associated content if the first tried URL does not result in a valid response. Alternatively, a server may provide such search functionality.