A PIT emulsion, including asphalt or bitumen; one or more non-ionic emulsifiers; optionally one or more cationic co-emulsifiers, and/or one or more solvents is provided. A PIT emulsion, including 10% to 70% b.w. asphalt or bitumen; 5% to 15% b.w. of one or more non-ionic emulsifiers; 0 to 5% b.w. of one or more cationic co-emulsifiers; and 0 to 40% b.w. of one or more solvents, where the quantities shown add up to 100% b.w. with water, and optionally other auxiliaries and additives is also provided. A method for making a finely-divided asphalt or bitumen PIT emulsion, including subjecting an aqueous mixture of asphalt or bitumen, at least one non-ionic emulsifier, and optionally a solvent to vigorous stirring to obtain a homogenous composition; heating the homogenous composition above the phase inversion temperature to obtain a PIT emulsion, and cooling the PIT emulsion is also provided.