An image forming apparatus includes: an image holding member; a toner image formation device that forms a toner image using a toner, the toner including a first component and a second component that are present separately from each other and form a color when they are reacted with each other, and a photocurable composition containing either one of the first component and the second component, the photocurable composition being cured or maintained in an uncured state by applying color forming information, to control the reaction for color formation; a color forming information applying device; a transfer device; a fixing device; and a color formation device.