A photographing apparatus comprises a photographing device which photographs an image of an object; an illumination device which emits light at the photographing time and illuminates the object; a face detection device which detects a face area and a size of the face area of the person of the object from the image photographed by the photographing device; an object distance calculating device which calculates a distance up to the object from the size of the face area; a photographing sensitivity setting device that sets a photographing sensitivity according to the object distance; and a main emission control device which performs a main emission photographing by using the setting of the photographing sensitivity set by the photographing sensitivity setting device.