An image forming apparatus which communicates with an information processing apparatus includes a display unit which is used to input an instruction to cause the information processing apparatus to execute a dynamic layout function of dynamically determining a layout on the basis of template data so as to form an image by using template data including insertion data and layout information, a transmission unit which transmits, to the information processing apparatus, specifying information to be used when processing is performed by using the dynamic layout function, a reception unit which receives dynamically laid out data, and an output unit which outputs the received data.