A method and system to offer a service to a user based on a profile of the user, in response to an identification of an event. In one embodiment, the service includes offering a travel itinerary. In one embodiment, the profile of the user is based on previously obtained data. In one embodiment, the offering is performed automatically in response to the identification of the event and user. In one embodiment, the offering of the itinerary to the user based on the profile of the user comprises accessing data from at least one of a preference database and a contextual content database. The offering of the itinerary may comprise offering at least one of travel times for the user traveling to a selected area, ground transportation for the user arriving at a selected area, and costs for multiple modes of transportation. In one embodiment, the offering of the service is based in part on one of a type of service, a location, and a partner.