A method for operating a network of point of presence servers includes receiving a request from a user for a web page at a first web address, determining traffic loads of a plurality of customer web servers, determining a customer web server from the plurality of customer web servers, the customer web server having a traffic load lower than traffic loads of remaining customer web servers, directing the request from the user to the customer web server, receiving a request from the user for static content on the web page at a second web address, determining the point of presence server from the network of point of presence servers that is appropriate for the request, the point of presence server having service metrics more appropriate than service metrics of remaining point of presence servers from the network.