Invention Grant
US07930210B2 Pricing across keywords associated with one or more advertisements
有权
与一个或多个广告相关联的关键字定价
- Patent Title: Pricing across keywords associated with one or more advertisements
- Patent Title (中): 与一个或多个广告相关联的关键字定价
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Application No.: US12685479Application Date: 2010-01-11
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Publication No.: US07930210B2Publication Date: 2011-04-19
- Inventor: Eric Veach
- Applicant: Eric Veach
- Applicant Address: US CA Mountainview
- Assignee: Google, Inc.
- Current Assignee: Google, Inc.
- Current Assignee Address: US CA Mountainview
- Agency: Straub & Pokotylo
- Agent John C. Pokotylo
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q40/00
Abstract:
Helping advertisers by simplifying the management of interactive advertising. Such simplification can by achieved by allowing an advertiser to specify a single bid for multiple keywords associated with an advertisement. When used in conjunction with a maximum cost bid, advertisers are not penalized with higher costs for such simplification.
Public/Granted literature
- US20100114695A1 PRICING ACROSS KEYWORDS ASSOCIATED WITH ONE OR MORE ADVERTISEMENTS Public/Granted day:2010-05-06
Information query
