Printed products (2), in particular newspapers or magazines with different supplements are, for distribution, packed into a covering sheet e.g. made of paper. The covering sheet (1) comprises at least one region, which is completely punched-out and/or at least one region (7), which, due to a partial punching out is easily removable from the covering sheet (1). The punched-out region is a window (6), through which the title and/or the headline of a newspaper or magazine packed into the covering sheet (1) is visible. Partially punched-out regions (7) of the covering sheet (1) are marked by corresponding printing as voucher, reply card, collector's card, punch-out sheet or toy and are removed from the covering sheet (1) for functions other than the covering function of the covering sheet (1).