Continuous decoration process with a film of inked plastic material enclosing a structural shape and consisting of the following steps: perform continuous wrapping of the structural shape with inked film (4, 5), place under pressure the film wrapping the structural shape (7), keep the film under pressure, heat the structural shape wrapped in the film to the sublimation temperature and perform the sublimation (9, 10), automatically detach the exhausted film from the structural shape (11), cool the structural shape (12), and unload and accumulate the decorated structural shape devoid of film (13, 14).