The present disclosure provides an ultrasound imaging method and apparatus for adaptively suppressing tissue flickering. The method includes transmitting ultrasound pulses to an object to be detected and receiving ultrasound echo signals from the object to be detected; processing the ultrasound echo signals to obtain anatomical image data; demodulating the ultrasound echo signals to obtain demodulated signals; processing the demodulated signals to obtain blood flow image data; and displaying either anatomical image data or blood flow image data based on fusing rules, wherein a first fusing rule is used for a portion of the object to be detected in which tissue flickering exists, and a second fusing rule, which is different from the first fusing rule, is used for a portion of the object to be detected in which no tissue flickering exists.