A product design method includes accessing a defined product design structure. The product design structure includes a number of customer concerns, a number of physical properties associated with components of the product, and a number of relation models. Each customer concern is associated with at least one physical property via at least one mathematical relationship defined in at least one of the relation models. The method also includes receiving a value associated with one or more of the physical properties and calculating (using one or more of the relation models) the effect of the received value associated with the one or more physical properties on one or more of the customer concerns. Furthermore, the method includes displaying the calculated effect on the one or more customer concerns and receiving one or more adjustments of the value associated with one or more of the physical properties to create a desired effect on one or more of the customer concerns.