Invention Grant
- Patent Title: Determining and displaying impression share to advertisers
- Patent Title (中): 确定和显示广告客户的展示次数份额
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Application No.: US12127731Application Date: 2008-05-27
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Publication No.: US07933798B1Publication Date: 2011-04-26
- Inventor: Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
- Applicant: Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q40/00
- IPC: G06Q40/00
Abstract:
An advertisement associated with a bid and a budget for placement of the advertisement is received, and a determination as to whether to present the advertisement is made. A number of times the advertisement is presented is calculated, and the number of times the advertisement is not presented is calculated. An impression share statistic for the advertisement is calculated based on the calculation of the number of times the advertisement is presented and the calculation of the number of times the advertisement is not presented.
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