Invention Grant
- Patent Title: Apparatus and methods for tracking, querying, and visualizing behavior targeting processes
- Patent Title (中): 跟踪,查询和可视化行为定位过程的设备和方法
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Application No.: US12022939Application Date: 2008-01-30
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Publication No.: US07933884B2Publication Date: 2011-04-26
- Inventor: Michael J. Menezes , Jaffar Khoshgozaran
- Applicant: Michael J. Menezes , Jaffar Khoshgozaran
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Weaver Austin Villeneuve & Sampson LLP
- Main IPC: G06F17/30
- IPC: G06F17/30

Abstract:
Disclosed are apparatus and methods for providing information that is related to user on-line behavior, which was also used at least partly to generate user scores by one or more behavior targeting processes. A query client may select to receive information from a plurality of different data feeds that are retained within a plurality of different databases by a plurality of different behavior targeting processes. The selectable data feeds generally correspond to different types or aggregations of user on-line behavior. In certain embodiments, information from the selected data feeds for a particular user is compiled and presented in a single, interactive user interface that allows the client to easily view various aspects of such information.
Public/Granted literature
- US20090193014A1 APPARATUS AND METHODS FOR TRACKING, QUERYING, AND VISUALIZING BEHAVIOR TARGETING PROCESSES Public/Granted day:2009-07-30
Information query