The present invention relates to a content hook-up apparatus and method. In particular, the present invention relates to a content hook-up apparatus that searches and downloads various formats of content corresponding to a search list input from a user, performs format conversion on the downloaded content so as to be playable on a predetermined display apparatus, and provides the content subjected to the format conversion to the display apparatus, which can play the content in a streaming manner. The content hook-up apparatus searches and downloads the content at a predetermined interval according to the user's setting and maintains a reserve space for storing the downloaded content.