A user feedback system for improving a performance of a software application is described. The feedback system includes a telemetry collection system and a user feedback collection system. A context aggregator collects data from both the telemetry collection system and the user feedback collection system, and constructs a data model that characterizes the data. Using this data model, the feedback system is able to provide or enable software support in a timely, convenient, and useful way. Specifically, data in the data model is standardized across a number of software applications and/or users, so that multiple data models, along with other data sources, may be meaningfully compared to identify a problem, and possibly a solution, associated with an operation of the software application. Additionally, users of the feedback system may be connected with a virtual community of other users who the system has determined may be helpful in assisting one another.