A fishing lure having a head portion with a first side and a second side. A first eye socket is positioned on the first side of the head portion and a second eye socket is positioned on the second side of the head portion. Each of the first and second eye sockets is substantially semi-spherical shape and each of said first and second eye sockets is coated with a fluorescent substance of substantially uniform application. A first eye component is fixedly secured in at least a portion of the first eye socket and a second eye component is fixedly secured in at least a portion of the second eye socket. Each of the first and second eye components comprise a transparent, substantially spherical material.