Provided is a marketing/fundraising/reward method and system including providing a member with product with an incorporated authenticity tag including a personalized part, a unique number part, an encoded part, and a system identification section, assigning a unique number to be displayed in the unique number part, encoding the encoded part with the unique number, allowing the member to provide the personalized part, providing system identity information in the system identity section, providing a donation to a charity of the member's choosing, and recording information regarding the product, the donation, the personalized part, the unique number and the encoded part.