Disclosed is an assist grip assembly including a handle portion and at least one support structure, the at least one support structure including a securing surface attached to a mounting area of a vehicle body, and a transfer member comprising a flex portion and a contact portion having a contact surface, wherein the transfer member is formed with or attached to the handle portion and when a load is applied to the handle portion in a first direction, the contact surface of the transfer member contacts a contact area of the vehicle body and transfers at least a portion of the load from the mounting area to the contact area.