A liquid ejecting apparatus includes a liquid ejecting head including pressure generation chambers communicating with nozzle openings for ejecting a liquid and pressure generation units which cause pressure variations in the pressure generation chambers. A driving unit supplies, to the pressure generation units, a driving signal including an expansion element for expanding the pressure generation chambers. A contraction element contracts the pressure generation chambers and a re-expansion element expands the pressure generation chambers before the liquid is ejected from the nozzle openings by the contraction element. The re-expansion element includes a primary expansion element at the contraction element side that expands the pressure generation chambers. A secondary expansion element has at least a variation portion having a voltage variation ratio different from a voltage variation ratio of the primary expansion element in continuation to the primary expansion element and expands the pressure generation chambers.