A set-top box device is disclosed. The set-top box device includes a processor and a memory device accessible to the processor. The memory device includes instructions to communicate with a multi-cast alert server to receive a multicast emergency alert message. The multicast emergency alert message includes data related to a location code and data related to a set-top box action. The memory device stores location information and includes instructions to execute the set-top box action when the location code matches the location information.