An imaging apparatus has an optical zoom function, with which the image imaged on the imaging device (CCD) is enlarged and reduced by moving an optical system, and an electronic zoom function, with which the image data generated by the imaging device is electronically enlarged and reduced. In an imaging mode (pixel-number conversion mode) in which the image generated by the imaging device is recorded with the number of pixels lower than that of the imaging device, the imaging apparatus performs control so that only the electronic zoom is actuated when a total zoom magnification is not more than a predetermined value.