A liquid crystal display device 1 has subpixels 10 having a light-transmissive region 10a and a light-reflective region 10b. A color filter layer 50 corresponding to an identification pattern 70 that it is desired to be displayed when the liquid crystal display device 1's power is off is formed at the light-reflective regions 10b, so that even when the liquid crystal display device 1 is in the non-driven state, incident external light emerges as outgoing light having the colors of the color layers corresponding to the identification pattern, and hence the identification pattern can be displayed. Thus, any desired pattern can be displayed in the liquid crystal display device's non-driven state, so that a liquid crystal display device with extensive expression and superior display characteristics is provided.