The presently claimed invention relates generally to processing data representing video and audio. One claim recites an apparatus including: electronic memory to buffer video or audio obtained from storage associated with a publicly accessible internet site; and one or more electronic processors programmed for: processing the obtained video or audio to extract identifying information therefrom, the processing processes data representing picture elements of the obtained video or processes data representing audible portions of the obtained audio; communicating with a data repository using the identifying information to identify the obtained video or audio; obtaining information associated with the identified video or audio, the information including payment information for use of the identified audio or video; and providing a remotely located user access to the payment information. Of course, other claims and combinations are provided as well.