An apparatus for the location of an object of value, such as a vehicle, includes a cell phone disposed in the vehicle and under microprocessor control. The cell phone is adapted to call an owner on detection of an alarm condition as well as to place a call to 911. The cell phone, according to a preferred embodiment, places the call to 911 under command by the owner and then establishes a three-way conference call between the owner and a 911 dispatcher who answers the 911 call. Other methods of creating the conference call and of using the apparatus are disclosed including call transfer and call relay modes of operation. Other features, including GPS coordinate acquisition and transmission, are described.