Invention Grant
- Patent Title: Targeting of advertisements to users of an online service
- Patent Title (中): 针对在线服务用户的广告
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Application No.: US11535938Application Date: 2006-09-27
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Publication No.: US07937288B2Publication Date: 2011-05-03
- Inventor: Shane Blaser , Sean Agnew , Namakal Kannan , Paul Ng
- Applicant: Shane Blaser , Sean Agnew , Namakal Kannan , Paul Ng
- Applicant Address: US CA Woodland Hills
- Assignee: NetZero, Inc.
- Current Assignee: NetZero, Inc.
- Current Assignee Address: US CA Woodland Hills
- Agency: SoCal IP Law Group LLP
- Agent Steven C. Sereboff; Mark A. Goldstein
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
There is disclosed a server and local device that interface for selecting advertisements to be viewed by users of an online service based upon user activity. The local device preferably maintains a targeted activity list of activity identifiers and associated advertisements. The local device monitors the activity on the local device and compares the activity to the identifiers in the targeted activity list. If the activity matches one of the identifiers, the local device plays one or more advertisements.
Public/Granted literature
- US20070022010A1 Targeting Of Advertisements To Users Of An Online Service Public/Granted day:2007-01-25
Information query
