Systems and methods have been developed for selecting and recommending events to a consumer of media content based on information known about the consumer, including the consumer's interests, consumption history and preferences. In an embodiment, a system records a history of the media content accessed, purchased, viewed or otherwise consumed by a consumer. The system further includes an event database containing information about upcoming events. When a consumer interacts with the system, such as to access a media content item, the consumer is notified of one or more events based on the consumer's history. In this way consumers are automatically provided with updated event recommendations based on the known interests of the consumer, without the need for the consumer to subscribe to an event recommendation service and maintain the subscription to accurately reflect the consumer's current interests.