Invention Grant
- Patent Title: Serving advertisements based on content
- Patent Title (中): 根据内容投放广告
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Application No.: US12748411Application Date: 2010-03-27
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Publication No.: US07937405B2Publication Date: 2011-05-03
- Inventor: Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
- Applicant: Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
- Applicant Address: US CA Mountainview
- Assignee: Google, Inc.
- Current Assignee: Google, Inc.
- Current Assignee Address: US CA Mountainview
- Agency: Straub & Pokotylo
- Agent John C. Pokotylo
- Main IPC: G06F17/30
- IPC: G06F17/30
Abstract:
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
Public/Granted literature
- US20100185513A1 SERVING ADVERTISEMENTS BASED ON CONTENT Public/Granted day:2010-07-22
Information query
